Colour is common language
It exists in nature, culture, art, memory, and daily life. It belongs to everyone before it belongs to any brand.
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The manifesto
Imagine being told you can't use a colour anymore. Not because it's dangerous or harmful. But simply because someone else says it belongs to them.
Sounds absurd, right?
Yet, that's exactly what we're being told. And what's worse: we're not the first ones.
Deutsche Telekom has been challenging other companies over their use of pink and magenta for years. From startups to global brands, the message is always the same: stay away from “our” colour.
But colour isn't property. And no one should need permission to use it, create with it, or express themselves through it.
Pink can be a flower, a song, a sunset, or a feeling. It can be soft or loud, delicate or powerful. It can mean one thing to you and something completely different to someone else. And that's the beauty of it.
No permission. No boundaries. No fences. Just colour.
No company should be able to put a fence around a colour. Pink isn't ours, yours, or theirs. It belongs to everyone. And we won't stop standing up for freedom.
This is a call to all of you who think no one should own a colour. Sign our manifesto and spread the word.
Set pink free.
Why this matters
Colour is a common asset.It belongs to everyone.
No person or company should be able to fence off a building block of human expression.
Creativity needs open ground
When shared visual language is fenced off, creators and companies lose the freedom to make something new.
Freedom must stay free
Keeping one colour open protects the principle that expression cannot be reduced to private territory.
The map of Europe
Country by country,
pink is set free.
Territories turn pink as we win the freedom to use the colour, country by country.
Won — pink is free The fight continues
Loading the campaign map…
Select a country to see its status.
Make it count
—
signatures and counting.
Help set
pink free
Add your voice to a creative world where colour stays open to everyone.
One colour. Every voice.